BotSEO was built by the person who uses it

Search stopped being only a ranking game. People now ask ChatGPT, Claude, Gemini or Perplexity for a recommendation and act on the answer, which means a site can hold its Google positions and still disappear from the conversation. Watching that happen to clients is what started BotSEO.

The product is built around a closed loop rather than a dashboard: measure how AI engines cite you, work out why they do not, let the agents do the fixing and writing, then check in your own Search Console data whether it moved. Each step feeds the next, which is exactly how the consulting work runs when it works.

Stéphane still shares that method publicly, on social platforms and in a book, because a method that only survives inside one agency is not a method worth much.